A row has erupted between celebrity hypnotist Paul McKenna and leading obesity surgeons over whether hypnotherapy actually workds?
The market is full of apps and downloads which apparently promise to help the overweight shed excess pounds.
Some, like McKenna’s, even claim to use hypnotherapy to mimic the results of drastic and costly weight-loss surgery.
The surgical procedure, which costs about £6,000, involves doctors implanting an inflatable band around the top of the stomach to create a small pouch, so patients feel fuller quicker.
McKenna says his £4.99 Hypnotic Gastric Band app is a ‘surgery-free weight-loss solution’ that ‘can help convince the unconscious mind that a gastric band has been fitted, so the body behaves as though a band is physically present’.